Thursday, January 13, 2011

Grammy Genius

With the 53rd Annual Grammy Awards quickly approaching on February 13th, the National Academy of Recording Arts and Sciences is starting to push this year's campaign ahead with full force. Announcements of performers and nominees are slowly trickling into the media limelight and hype is budding at a steady pace - but I think that we can expect a huge growth in Grammy popularity in the coming weeks in response to the website they've created.

This year's campaign "Music is Life is Music," is essentially an online digital platform that connects people all over the world by their musical memories and milestones. It allows anyone who has access to a computer to create a "tag" by choosing a location on a global map, connecting a song to that location, and writing a brief reason (optional) as to why that song connects to that location. Anyone from around the world can click on that little multicoloured bubble on the world map, and see why it means something to you. You can create as many as you want, you can be as discrete as you want - and you can, for a short period of time, leave your mark on the world.

I love this kind of stuff. Connecting people from all over the world by single songs and how they were a part of your musical journey is just beautiful. And that's what the Grammy's are all about - celebrating music, it's successes and those who meant something within it - so, thank you to the Academy for opening up the gateway for contribution to us. Want to know what songs I chose? Well, you can find them in five locations (which I won't disclose) on the world map, and these songs were the most obvious connections to those locations:

"Bennie and the Jets" - Elton John, "You Only Live Once" - The Strokes, "One More Night" - Stars, "Love Generation" - Bob Sinclair, and "Strawberry Swing" - Coldplay.

There are a few more locations I've yet to make musical memories for, but I have confidence that those will come to me soon! I really encourage everyone to put their tag on the world - it will make you a part of a global sharing system, a musical field of memories, and inspiring ground for togetherness through music.

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