Tuesday, April 8, 2014

Coldplay Drops "Magic" Video

If we're going off number of unabashed repeats and the inability to tire of it, I would easily say that Coldplay's "Magic" is one of my favourite songs of the year so far. Really. The downtempo vibe, starry melody and Chris Martin's sexy whisper have definitely made it one of the more intriguing Coldplay songs released in some time.

And, while it's a little goofy in concept, I love that they dropped a music video to accompany the song yesterday. I miss the days of real music videos - you know, the ones with storylines that made it impossible to turn away from the weekly countdown and that couldn't be found on YouTube. From about 1980 to the first decade of the millennium, music videos and television were such an essential pairing, and I find it a little sad that kids growing up today have missed the opportunity to understand how significant it was, because so many music channels play such shitty shows 'round the clock. Oh well. In fear of out-aging myself, here's the video, if you'd like to see.

PS. Chris Martin has never looked better? Clearly he's been having some of whatever Pharrell's serving up.

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