Thursday, February 12, 2015

She's Back: Florence + The Machine Debuts "What Kind of Man"




Five years ago, when fiery voiced (and headed) Florence Welch thundered onto the scene with her band Florence + The Machine, it was quickly evident that this was one powerful songstress who had no intention of letting her flame dwindle.

Two Grammy-nominated albums later, and a much-needed regroup to conceptualize her next groundbreaking release, Welch + The Machine are back with their album, How Big How Blue How Beautiful, set to release on June 1 (via Island Records).

To quell the major public desire for more prior to the release, Welch released the outstanding video for the album's first official single, "What Kind of Man," today. While her distinctive, relentless vocals soar over the classic rock explosions, the theatrical video is a montage of scenes which accurately describe the tumultuous, sometimes romantic, sometimes volatile, nature of love.

Directed by Vincent Haycock and choreographed by Ryan Heffington, you can see the video and hear the first single below. Be prepared to have a little wind knocked out of you.



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