Tuesday, June 16, 2015

Are You Onto Tove Styrke? Listen to 'Kiddo' Now

Six years ago, at only 16 years-old, singer Tove Styrke stepped up to compete on Swedish Idol.

Despite her strong vocals and presence, she didn't win. I think everyone, including Styrke, knows that turned out to be a good thing.

She then signed to Sony, released an uncomplicated pop album that made waves in her native Sweden. Between her blonde locks, petite frame and accessible pop hooks - you could certainly argue that Styrke was already on the right track to conquering North America.

When really, a few years away from the limelight, her natural mousy brown locks grown out and a new, edgy hipster pop release now on the shelves - 22 year-old Styrke is better positioned than ever to become the pop idol she needs to be.  

Her second album Kiddo, is exactly what the doctor ordered - start to finish. Similar to fellow Scandinavian superstars Robyn, Lykke Li, Mapei, Icona Pop and Susanne Sundfør (the list really does go on an on), this flavour of pop is anything but bubblegum; while the melodies are straightforwardly likeable - they're accompanied by strong feminist statements, sassy, glam instrumentation and, above all, her capable, voice of conviction. It's so rock, but still so perfectly pop. 

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