Wednesday, June 10, 2015

Are You Onto Vic Mensa? Watch The Video For "U Mad" (feat. Kanye West)

Ooooooouuuu, don't wanna talk about it.

So, the hip-hop video is officially all the way back. (And, thank goodness - no one needed another bullshit car wash, poolside, making-it-rain visual to add to the thousands that dropped from the early millennium onwards.) First, Kendrick, then A$AP Rocky and now young gun Vic Mensa and his newfound mentor - you might have heard of him - Kanye West have stepped up to the proverbial plate to drop some of the most bananas hip-hop videos we've seen in too long.

Six months ago, you probably hadn't heard of Chicago's Vic Mensa (born Victor Kwesi Mensah). He's had a good year. Mensa has toured with J. Cole and Danny Brown, worked with Chance the Rapper and Disclosure, and most recently (following his appearance on 'Ye's "Wolves" with Sia) signed to the Roc Nation family. So, everyone's watching the 22 year-old and waiting for the fire to keep dropping.

Enter the new video for Mensa and West's "U Mad" - one of the top ten bangers of the year - in which the co-aggressors go absolutely mental for five minutes. When Mensa and his hyped SAVEMONEY crew aren't thrashing together under hazy red light, he's either shirtless, clad in a black mesh ensemble or strapped into a straitjacket, going off over the explosive beat. And that's even all before Kanye steps in, wearing just the flyest Donda-commemorating sweatshirt and rhyming stoically next to his the young protegé. It's all too much.

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