Tuesday, September 15, 2015

Best New Track: Sjowgren's "Seventeen"


I only know three things about indie-pop band Sjowgren: they're from the Bay Area, they have four songs on Soundcloud and they're way, way too good to be so completely under the radar. Oh, and I'm also unsure how to pronounce their name.

A few days ago I stumbled upon what appears to be their lead single, "Seventeen," and about 100 plays later I can attest to this being one of the catchiest songs of the year. Made up of downtempo verses and an addictive, rosy hook, "Seventeen" has that garage-pop glimmer that stems from nonchalant vocals and a likeable melody that's sticks in your head like glue.

A tune like this can be timeless; if only more people heard it, and we knew more than four things about the mystery outfit. Here's hoping there's more from Sjowgren soon.



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